Alternatives

Buffer alternatives

If you make short videos, switch to Repostly: one upload goes to TikTok, Instagram, YouTube, Facebook and Threads, for one flat price instead of Buffer's fee per channel. For reports and a free plan, pick Metricool. If you post to X and LinkedIn too, Post Bridge. Later suits an Instagram grid you plan by eye, and Hootsuite a team that shares an inbox.

Facts about each tool come from its own website, checked 12 November 2026. We make Repostly.

Try Repostly free for 7 days Repostly vs Buffer

Why look for a Buffer alternative

Buffer charges per channel. Essentials is $5 a month for each channel, billed yearly, so 5 channels come to $300 a year.¹
When one post goes to several channels, Buffer turns it into separate posts once it's scheduled. After that, you edit each one in its channel's queue.²
Drafts are on every Buffer plan, but approving them before they go out needs the Team plan.³
The free plan connects up to 3 channels and holds 10 scheduled posts per channel at a time.¹

The alternatives

5 tools, Repostly first because we make it. Each card says who the tool suits best.

Repostly
We make this
Best forCreators who post the same short video to several platforms and accounts
We built Repostly for the moment a vertical video is finished and should go everywhere. You upload it once, tick the accounts, and set each destination on one screen: its own caption, the YouTube title, TikTok's audience and disclosure options. A workflow can also repost what you publish on one account to another of your accounts. One flat price covers 5, 15 or unlimited accounts, several per platform if you like.
Try Repostly free for 7 days See pricing
Metricool
Best forFreelancers and creators who want reports, competitor tracking and a free plan
Pick Metricool if the numbers matter as much as the posting. Paid plans keep your analytics history without a limit, export PDF and PPT reports and track up to 100 competitors on Starter. Its Free plan never expires, so you can plan and analyze with one brand before paying anything.
Visit Metricool Repostly vs Metricool
Post Bridge
Best forSolo marketers who post text and video to X, LinkedIn and Bluesky as well
Post Bridge is built for one person posting everywhere: a flat price by account count, with X, LinkedIn and Bluesky next to the short-video apps, and text posts as well as video. Up to 5 accounts it costs more than Repostly. From 6 to 15 accounts the monthly price is the same.
Visit Post Bridge Repostly vs Post Bridge
Later
Best forInstagram-first brands that plan their grid visually
Later grew up around Instagram. It has a Visual Instagram Planner to arrange your grid before anything posts, Link in Bio, and Stories scheduling on paid plans. Plans count social sets and posts per profile, so check the monthly post limit against how often you publish.
Visit Later Repostly vs Later
Hootsuite
Best forSocial teams that share an inbox and approve posts
Hootsuite is made for teams that do more than publish. Messages land in one inbox, it monitors brands and competitors, and its Advanced plan adds post approvals. Every person needs a seat, so a solo creator pays for a lot they won't use. A team that answers customers every day gets its money's worth.
Visit Hootsuite Repostly vs Hootsuite

Side by side

Each fact links to the page it comes from, checked 12 November 2026.

Repostly, Metricool, Post Bridge, Later, Hootsuite compared side by side
	Repostly	Metricool	Post Bridge	Later	Hootsuite
Platforms	TikTok, Instagram, YouTube, Facebook Pages and Threads	Repostly's five plus LinkedIn, Pinterest, Bluesky and Google Business Profile. X is a paid add-on⁴	10, including X, LinkedIn, Bluesky, Pinterest and Google Business Profile⁸	8, including Pinterest, LinkedIn, Snapchat and YouTube Shorts⁹	9, including X, LinkedIn, Pinterest and WhatsApp¹¹
Price	Per plan: $19 a month for 5 accounts, $39 for 15, $79 unlimited. Yearly: $190, $390, $790	Per brand, one profile per network. Shown in euros or US dollars, monthly or yearly⁵	$39 a month for 15 accounts, on monthly billing. $99 a month for 99 accounts⁸	Starter $18.75 a month, billed yearly. 1 social set, 30 posts per profile a month¹⁰	Per user: Standard $99 a month for up to 10 accounts, billed yearly¹²
Free plan or trial	No free plan. 7-day free trial, payment method required	Free plan: 1 brand, up to 20 posts a month, no credit card⁶	7-day free trial on both plans⁸	14-day free trial of paid plans¹⁰	14-day free trial¹²
Team	One login per Repostly account, no approval step	Approvals on Advanced and Custom. Reviewers don't need an account⁷	Team members can be invited on the $99 plan⁸	1 user on Starter. Approvals from Growth up¹⁰	Seats bought per user. Approvals on Advanced¹²

Repostly
Platforms
TikTok, Instagram, YouTube, Facebook Pages and Threads
Price
Per plan: $19 a month for 5 accounts, $39 for 15, $79 unlimited. Yearly: $190, $390, $790
Free plan or trial
No free plan. 7-day free trial, payment method required
Team
One login per Repostly account, no approval step
Metricool
Platforms
Repostly's five plus LinkedIn, Pinterest, Bluesky and Google Business Profile. X is a paid add-on⁴
Price
Per brand, one profile per network. Shown in euros or US dollars, monthly or yearly⁵
Free plan or trial
Free plan: 1 brand, up to 20 posts a month, no credit card⁶
Team
Approvals on Advanced and Custom. Reviewers don't need an account⁷
Post Bridge
Platforms
10, including X, LinkedIn, Bluesky, Pinterest and Google Business Profile⁸
Price
$39 a month for 15 accounts, on monthly billing. $99 a month for 99 accounts⁸
Free plan or trial
7-day free trial on both plans⁸
Team
Team members can be invited on the $99 plan⁸
Later
Platforms
8, including Pinterest, LinkedIn, Snapchat and YouTube Shorts⁹
Price
Starter $18.75 a month, billed yearly. 1 social set, 30 posts per profile a month¹⁰
Free plan or trial
14-day free trial of paid plans¹⁰
Team
1 user on Starter. Approvals from Growth up¹⁰
Hootsuite
Platforms
9, including X, LinkedIn, Pinterest and WhatsApp¹¹
Price
Per user: Standard $99 a month for up to 10 accounts, billed yearly¹²
Free plan or trial
14-day free trial¹²
Team
Seats bought per user. Approvals on Advanced¹²

What to check before you switch

Start with what the price counts. Buffer counts channels. We and Post Bridge count connected accounts (our plans hold 5, 15 or unlimited), Metricool counts brands, Later counts social sets and users, and Hootsuite counts people. A Metricool brand or a Later social set holds one profile per network, so a second TikTok account needs a second Metricool brand or a second Later social set, which Later offers from its Growth plan. If you run a main account and a backup on the same app, that detail moves the price more than the headline number.

Next, list what you would give up. We don’t cover LinkedIn, X or Pinterest, and we don’t publish Instagram Stories (you post those in the Instagram app). If you post there, keep Buffer for those channels or pick a tool from this list that covers them. Running two tools is fine as long as each account gets each video only once.

Then look at what happens to one video sent to several accounts. In Buffer the copies split into separate posts once scheduled. In Repostly they stay one post, and its page shows each destination’s status with its own views, likes and comments, so you see how the video did in one place.

Last, think about where you post first. If you’d rather keep posting in one app, Workflows fill your other accounts for you. A workflow connects one of your accounts to another and reposts your new posts automatically after you publish them, or republishes your back catalog at daily times you choose. The caption is copied from the source post. Workflows run next to your scheduled uploads in the same account. Both accounts count toward your plan’s account limit.

What you pay, account by account

Say you run one account on each of TikTok, Instagram, YouTube, Facebook and Threads. Here is the yearly bill on each pricing page (checked 12 November 2026):

Buffer Essentials: $60 per channel a year, so $300.
Later Starter: $18.75 a month billed yearly, $225. One social set covers one profile per network, with 30 posts per profile each month.
Repostly Starter: $190.

With 4 channels, Buffer comes to $240 and our Starter is still $190. At 6, Buffer is $360 and our Pro plan is $390, so Buffer costs less. From 7 to 10 channels Buffer is $420 to $600, against $390 for Pro. Above 10 channels, check Buffer’s pricing page for the rate.

On monthly billing, our Starter is $19 and Post Bridge’s cheapest plan is $39 for 15 accounts. From 6 to 15 accounts both cost $39 a month.

Hootsuite is in another bracket: Standard is $99 per user a month, billed yearly, for up to 10 accounts.

Metricool counts brands, and one brand can hold all five of those accounts. If its Free plan is enough for you, it costs nothing. Its paid plans are shown in euros or US dollars, so we haven’t ranked them here. Check the price in your own currency.

Buffer costs less than Repostly in two cases: up to 3 channels, where its free plan also applies, and exactly 6. At 4 or 5 accounts, and from 7 to 10, Repostly costs less.

Frequently asked questions

What is the cheapest Buffer alternative?

Metricool's Free plan costs nothing if one brand and up to 20 posts a month are enough, and so does Buffer's own free plan for up to 3 channels. Among paid plans for 4 or 5 accounts on yearly billing, Repostly Starter is $190 a year. Buffer Essentials is $240 or $300, and Later Starter, which covers one profile per network, is $225 (pricing pages checked 12 November 2026). Post Bridge and Hootsuite cost more at that size. Metricool prices by brand in euros or dollars, so check its page if you run many accounts.

Is there a free alternative to Buffer?

Yes, Metricool. Its Free plan never expires and needs no credit card. It covers one brand (one profile per network), up to 20 posts a month and 30 days of analytics. Its help center says duplicate posts count once for each social network they are published on. LinkedIn and X aren't included on Free. Repostly and Post Bridge have 7-day free trials, and Later and Hootsuite have 14-day trials.

Which alternative is best for TikTok, Reels and Shorts?

Repostly, because that is the job we built it for. One upload goes to every account you tick, and each destination gets its own settings. We load your TikTok account's options and check them again when the post is due, so nothing goes out with settings you didn't choose. If you post in the TikTok app first, set up one workflow for each of your other accounts, and your new TikToks are reposted there automatically after you publish them. Every plan includes unlimited workflows. If you also post text to X or LinkedIn, Post Bridge and Hootsuite cover both. Later covers LinkedIn, and so do Metricool's paid plans.

Should I stay with Buffer instead?

Often, yes. If you post to 3 channels or fewer on its free plan, if you post to LinkedIn, Pinterest, Mastodon or Substack, or if your team approves posts on the Team plan, Buffer does that well across 12 networks. Switching pays off when the per-channel bill grows or when short video is most of what you post.

Can I move my scheduled posts from Buffer?

The simple way is by date. Let posts due soon go out from Buffer, recreate anything due further out in the new tool and delete it from Buffer's queue, and schedule new videos only in the new tool. Don't schedule the same video to the same account in both, or it will post twice.

Publish your next video to five platforms from one upload

TikTok, Instagram, YouTube, Facebook and Threads, each with its own settings. Plans start at $19 a month for 5 accounts.

Try Repostly free for 7 days Compare plans

Sources

Pages on each tool's own website, checked 12 November 2026.

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