Repostly vs Metricool

What each tool is built for

Metricool is an analytics and planning suite organized around brands. A brand is one business or client: one profile on each network, from TikTok and YouTube to LinkedIn and Google Business Profile, plus Meta, Google and TikTok ad accounts. That structure fits agencies and freelancers who look after several clients and report back to each of them.

We built Repostly for creators who publish the same short videos everywhere. You connect your accounts, as many per platform as you need, upload a video once and send it to TikTok, Instagram, YouTube, Facebook Pages and Threads.

Getting one clip to four platforms

Say you cut a 40-second clip for TikTok, Instagram Reels, YouTube Shorts and Facebook. In Repostly you create one post, upload the file and tick those four accounts. The Settings card has one row per destination, with a separate caption where you want one, the YouTube title, a Reel or a regular video on Facebook, and TikTok’s audience, comment, Duet, Stitch and disclosure options. Pick a time and the post joins everything else in one calendar.

Metricool publishes to the same four. Its TikTok help article (checked 12 November 2026) describes automatic publishing with privacy, comment, Duet, Stitch and commercial-content options. Single Instagram videos go out as Reels, and YouTube takes Shorts and standard videos.

Your TikTok choices hold until the post goes out. Repostly loads your account’s options from TikTok when you add the account to a post, and again when the post is due. If an option no longer fits, the TikTok post fails rather than going out with settings you didn’t pick.

Once the clip is out, Repostly’s post page lists every destination with its status and its own views, likes and comments, so one look tells you whether it went out everywhere.

Reposting what you post natively

If you post natively in TikTok or Instagram, a workflow fills your other accounts for you. Pick one of your accounts as the source and another as the destination. In “New posts” mode, Repostly reposts your new posts automatically after you publish them. In “Existing posts” mode, it republishes your back catalog at daily times you choose. Workflows run next to the posts you schedule, under the same Repostly login, and every plan includes as many as you need.

What Metricool has that we don’t

Reporting is Metricool’s strength, and our Insights aren’t built to replace it. From Metricool’s Starter plan up you can download PDF or PPT reports and share them by link. Advanced adds your own report templates and a Data Studio connector.

Beyond reports, it follows competitors’ public, organic posts, creates and manages Meta Ads and Google Ads campaigns, and analyzes TikTok Ads in the same dashboard. It also covers networks we don’t, such as LinkedIn, Pinterest, Bluesky and Google Business Profile. If you send a client a report every month or manage an ad budget, Metricool does that job well.

The API is the exception: ours is on every plan, including Repostly Starter, while Metricool’s starts at its Advanced plan. Both run an MCP server on every plan.

How each one charges

Metricool charges by brand. A creator with one TikTok, one Instagram, one YouTube channel and one Facebook Page fits in a single brand. Add a second TikTok account and you need a second brand. Prices are shown in euros or US dollars, monthly or annual and before VAT, so check Metricool’s pricing page (checked 12 November 2026) for your figure.

We charge by connected accounts:

• Repostly Starter: $19 a month for 5 accounts.
• Repostly Pro: $39 a month for 15.
• Repostly Expert: $79 a month, unlimited.

Yearly billing gives two months free: $190, $390 or $790 a year.

Metricool’s free plan is the cheaper start. It covers 1 brand and 20 published posts a month, and its free plan guide (checked 12 November 2026) says duplicate posts count once for each network they are published on. If one clip to four platforms counts as 4 of those 20, the free plan fits 5 such videos a month. Post more often than that and you’re comparing paid plans.

There’s no free plan on our side. Every plan starts with a 7-day free trial: you add a payment method at checkout and are charged when the trial ends unless you cancel first. If it isn’t for you, you can ask for a refund within 14 days of your first payment.