Repostly vs Hootsuite
If you're one creator sending the same short videos to TikTok, Instagram, YouTube and Facebook, Repostly does that job for $190 a year. If your team answers messages from a shared inbox, tracks mentions of your brand and needs approvals before posts go out, Hootsuite is the better pick and worth what it costs.
Facts about Hootsuite come from its own website, checked . We make Repostly.
Pick Repostly if
- You post your own short videos and want one upload to reach every account you've connected, several per platform if you like.
- Each destination needs its own settings, and you want all of them on one screen.
- Most of what a full suite offers goes unused, and you'd prefer to pay $19 a month ($190 a year) for 5 accounts.
- You'd rather post in TikTok or Instagram as usual and have those posts reach your other accounts on their own, or republish your back catalog.
Hootsuite is the better pick if
- Comments and DMs from every network land in one inbox that several people work through.
- Your brand needs social listening: mentions, trends and competitors tracked over time.
- A manager or client has to approve each post before it publishes.
- Besides short video, you run X, LinkedIn, Pinterest or WhatsApp, or schedule in bulk from a spreadsheet.
Feature by feature
Hootsuite facts link to the page they come from, checked .
| Feature | Repostly | Hootsuite |
|---|---|---|
| Networks | TikTok, Instagram, YouTube, Facebook Pages and Threads | Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp and Pinterest1 |
| One video to several networks | One post, one upload. Each destination gets its own Settings row and its own results | Schedule one post to several networks, or customize it for each network2 |
| Automatic reposting | Repostly's edge: Workflows repost your own new posts, or your back catalog, from one of your accounts to another | — |
| TikTok | Audience, comments, Duet, Stitch and disclosure per post. Options are checked again when the post is due | Comments, Duets and Stitches can be turned on or off in the Composer3 |
| Videos and image carousels. Post Stories in the Instagram app | Feed posts, Reels and Stories, published directly or via a phone notification. Needs a Business account3 | |
| YouTube | Videos with a separate YouTube title per post | Schedules YouTube videos to go live at a set time1 |
| Shared inbox | Not included. Replies happen in each app | One inbox for public and private conversations on every plan. Assigning messages to teammates on Advanced2 |
| Social listening | Not included | Brand mentions tracked on all plans. Lumen advanced listening on Enterprise only4 |
| Approvals and team | One login per Repostly account, no approval step | Seats bought per user. Post approvals and internal comments on Advanced and Enterprise2 |
| Analytics | Insights across all five platforms, plus each post's views, likes and comments per destination | Reports, best times to post and benchmarks against 5 competitors on Standard, 20 on Professional2 |
| How the price counts | Repostly's edge: Per plan: $19 a month for 5 accounts, $39 for 15, $79 unlimited. Two months free on yearly billing | Per user, billed annually: $99 a month (Standard, 10 accounts), $199 (Professional), $399 (Advanced)2 |
| Trial | 7 days on every plan, payment method required | 14 days on Standard, Professional and Advanced. Daily post limits and no bulk scheduling during the trial2 |
| API for publishing | Repostly's edge: REST API and MCP server on every plan, covering all five platforms | REST API for developers. Its docs list TikTok and YouTube as not supported by the publishing API5 |
| Canceling | Cancel any time. Refund on request within 14 days of the first payment | Cancel any time, but you pay for the rest of the plan term and get no refund (self-serve terms)6 |
What each one is for
Hootsuite is a social media suite for teams and brands. Publishing is one part of it, and it reaches networks from X and LinkedIn to Pinterest and WhatsApp. Companies buy it so several people can run their social channels from one place.
Repostly is much smaller on purpose. We built it to get your short videos to TikTok, Instagram, YouTube, Facebook Pages and Threads, either from one upload or by reposting what you’ve already published on one of your accounts. You can also send images and carousels, and text posts to Threads, but the screens are built around short video and the accounts it should go to.
Publishing one video to every account
In Repostly you create one post, upload the video once and tick the destination accounts. The Settings card then shows one row per destination. That’s where you add a separate caption if one platform needs it, the YouTube title, the choice between a Reel and a regular video on Facebook, and TikTok’s audience, comment, Duet, Stitch and disclosure options.
When you add a TikTok account to a post, Repostly loads its current options from TikTok and checks them again when the post is due. If something changed in the meantime, the TikTok post fails instead of going out with settings you didn’t choose.
Hootsuite can also schedule one post to several networks or customize it per network, and its Composer has TikTok’s comment, Duet and Stitch switches (checked 12 November 2026). For posting a video, the two do much the same job.
Once the video is live, its page in Repostly shows every destination’s status with its own views, likes and comments, so you can see how one video did on every platform in one place. Everything scheduled and posted is in one calendar, and Insights adds up views, likes, comments and followers across all five platforms.
Reposting your own posts automatically
Uploading isn’t the only way in. If you’d rather keep posting in one app and have your other accounts filled too, set up a workflow: one of your accounts is the source, another is the destination. With “New posts”, Repostly reposts your new posts automatically after you publish them, caption included. With “Existing posts”, it republishes your back catalog at daily times you choose, oldest first or from a date you pick. Every plan includes unlimited workflows, and they run next to your scheduled uploads in the same account.
What Hootsuite has that we don’t
Hootsuite’s inbox pulls public and private conversations from your networks into one place, and on Advanced you can assign messages to teammates. Its listening tools track mentions and trends. Advanced also adds post approvals and internal comments, and Standard, Professional and Advanced let you buy as many seats as you need. The Bulk Composer schedules up to 350 posts from a CSV file. It also covers X, LinkedIn, Pinterest and WhatsApp, which we don’t.
If several people answer comments, watch for brand mentions and sign off on posts every week, those features are the job, and Hootsuite earns its price. If you’re one person posting your own videos, most of it would go unused.
What a year costs one creator
Hootsuite charges per user, billed annually, and Standard includes 10 social accounts. We charge per plan, with one login. Starter covers 5 accounts, Pro 15 and Expert unlimited.
Say you post the same short videos to one account on each of the five platforms. On yearly billing:
- Repostly Starter: $190 a year (two months free).
- Hootsuite Standard: $99 per user per month, billed annually, so $1,188 a year for one user. Prices are in USD before taxes, as shown on Hootsuite’s plans page (checked 12 November 2026).
Hootsuite also offers monthly billing at a higher per-user rate. With 11 to 15 accounts you’d need Hootsuite Professional (no account limit), at $2,388 a year for one user. Repostly Pro is $390.
Hootsuite’s trial is longer, 14 days against our 7. Ours is shorter, but you can ask for a refund within 14 days of your first payment.
At these list prices we couldn’t find a setup where Hootsuite costs one creator less. If you’re publishing your own videos, $190 a year covers the part of the job you’ll actually use.
How to switch from Hootsuite to Repostly
Start the trial and connect your accounts
Sign up for the 7-day trial, then connect each account under Accounts with the platform's own sign-in. Repostly never sees your passwords.
Schedule this week's video in Repostly
Take the video you would schedule in Hootsuite this week: create a video post, upload the file once and tick the accounts that should get it. Several accounts on the same platform are fine.
Fill in each destination
Open each row in the Settings card for a separate caption, the YouTube title, a Reel or a regular video on Facebook, and TikTok's audience and disclosure options. Then pick the date and time.
Decide what stays in Hootsuite
Let the videos already scheduled in Hootsuite go out. If your team still needs the inbox, listening or approvals, keep it for that work. If you only used it to publish, cancel before your term renews.
Frequently asked questions
Is Repostly cheaper than Hootsuite?
Yes, for a solo creator. Repostly Starter is $190 a year for 5 accounts, Pro $390 for 15 and Expert $790 for unlimited. Hootsuite Standard is $99 per user per month, billed annually, which comes to $1,188 a year for one user and 10 accounts (Hootsuite's plans page, checked 12 November 2026). The difference pays for Hootsuite's team features, which Repostly doesn't have.
Can Hootsuite and Repostly both publish TikToks, Reels and YouTube videos?
Yes. Repostly publishes video to TikTok, Instagram, YouTube, Facebook Pages and Threads from one upload, with a Reel or a regular video on Facebook chosen per post. Hootsuite's pages say it schedules and publishes TikTok videos, Instagram Reels and YouTube videos, and that Instagram content goes out directly or via a phone notification depending on the content and account.
Does Repostly have a shared inbox or social listening like Hootsuite?
No. Hootsuite has a shared inbox on every plan and social listening that goes deeper on higher plans. Repostly is a publishing tool: you answer comments in each app and see each post's views, likes and comments on its page in Repostly.
Can a team use Repostly the way it uses Hootsuite?
Only in part. A Repostly account has one login and no approval step. Hootsuite sells seats per user, with post approvals and internal comments on its Advanced and Enterprise plans. If several people review posts, Hootsuite fits that better.
Can I use Repostly and Hootsuite together?
Yes. You can keep Hootsuite for conversations and monitoring and publish your short videos from Repostly. Schedule each video in one tool only, so no account gets it twice.
Publish your next video to five platforms from one upload
TikTok, Instagram, YouTube, Facebook and Threads, each with its own settings. Plans start at $19 a month for 5 accounts.
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Hootsuite pages, checked .