Alternatives

Hootsuite alternatives

If you pay for a Hootsuite seat mostly to publish short videos, switch to Repostly: one upload reaches TikTok, Instagram, YouTube, Facebook and Threads, and the plan counts accounts, not people. A small team that needs approvals can get them on Buffer's Team plan. Pick Metricool if reports matter most, Later if Instagram comes first, Post Bridge if you post to X and LinkedIn too. A team that works in the shared inbox every day should stay.

Facts about each tool come from its own website, checked 12 November 2026. We make Repostly.

Try Repostly free for 7 days Repostly vs Hootsuite

Why look for a Hootsuite alternative

Hootsuite charges per user. Standard is $99 a month for each seat, billed yearly, so one person pays $1,188 a year.¹
Standard holds up to 10 social accounts. Unlimited accounts start at Professional, $199 per user a month on yearly billing.¹
Standard already bundles publishing with an inbox for messages and tools to monitor your brand and competitors. That suits a team that answers people every day.¹
Post approvals and internal comments come with the Advanced and Enterprise plans, not with Standard or Professional.¹

The alternatives

5 tools, Repostly first because we make it. Each card says who the tool suits best.

Repostly
We make this
Best forSolo creators who publish their own short videos to several platforms and accounts
Repostly does the publishing part of the job, for short video. Upload a video once, tick the accounts, and give each destination its own caption, YouTube title and TikTok options on one screen. A workflow can also repost what you publish on one account to another of yours. Each plan holds 5, 15 or unlimited accounts, several per platform if you like.
Try Repostly free for 7 days See pricing
Buffer
Best forSmall teams that need post approvals and a place to reply to comments
Buffer's Team plan is the closest match for a small team leaving Hootsuite. It adds post approvals and access levels, and you can add as many team members as you need, because Buffer charges by channel. Every plan has Community, a place to reply to comments, and Buffer reaches LinkedIn, X and Pinterest as well as the short-video apps.
Visit Buffer Repostly vs Buffer
Metricool
Best forFreelancers and agencies who report on results for clients
Choose Metricool if Hootsuite's reports are what you'd miss. Its paid plans keep analytics history without a limit, export PDF and PPT reports and analyze up to 100 competitors from Starter. On Advanced, a client can review a post by email without a Metricool account of their own.
Visit Metricool Repostly vs Metricool
Later
Best forInstagram-first brands that plan how the feed looks
If Instagram is the account that matters most, Later is built around it. The Visual Planner lets you preview and rearrange upcoming posts in your Instagram grid, and Link in Bio comes with Starter. A team needs Growth for more users and social sets.
Visit Later Repostly vs Later
Post Bridge
Best forOne-person marketing teams that also post to X, LinkedIn and Bluesky
Post Bridge says plainly that it is built for one person doing the marketing, so it fits well if you run your social accounts alone. It reaches X, LinkedIn and Bluesky next to the short-video apps, with several accounts per platform, and prices by the number of accounts you connect.
Visit Post Bridge Repostly vs Post Bridge

Side by side

Each fact links to the page it comes from, checked 12 November 2026.

Repostly, Buffer, Metricool, Later, Post Bridge compared side by side
	Repostly	Buffer	Metricool	Later	Post Bridge
Platforms	TikTok, Instagram, YouTube, Facebook Pages and Threads	12, including LinkedIn, X, Pinterest, Bluesky and Mastodon²	Repostly's five plus LinkedIn, Pinterest, Bluesky and Google Business Profile. X is a paid add-on⁴	8, including Pinterest, LinkedIn, Snapchat and YouTube Shorts⁸	10, including X, LinkedIn, Bluesky, Pinterest and Google Business Profile¹⁰
Price	Per plan: $19 a month for 5 accounts, $39 for 15, $79 unlimited. Yearly: $190, $390, $790	Per channel, billed yearly: Essentials $5 a month, Team $10 a month²	Per brand, one profile per network. Shown in euros or US dollars, monthly or yearly⁵	Starter $18.75 a month, billed yearly. 1 social set, 30 posts per profile a month⁹	$39 a month for 15 accounts, billed monthly. $99 a month for 99 accounts¹⁰
Free plan or trial	No free plan. 7-day free trial, payment method required	Free plan for up to 3 channels. 14-day trial of paid plans²	Free plan: 1 brand, up to 20 posts a month, no credit card⁶	14-day free trial of paid plans⁹	7-day free trial on both plans¹⁰
Team	One login per Repostly account. No approval step or shared inbox	Approvals on Team only. Drafts on every plan³	Approvals on Advanced and Custom⁷	1 user on Starter. Approvals and Social Inbox from Growth up⁹	Team members can be invited on the $99 plan¹⁰

Repostly
Platforms
TikTok, Instagram, YouTube, Facebook Pages and Threads
Price
Per plan: $19 a month for 5 accounts, $39 for 15, $79 unlimited. Yearly: $190, $390, $790
Free plan or trial
No free plan. 7-day free trial, payment method required
Team
One login per Repostly account. No approval step or shared inbox
Buffer
Platforms
12, including LinkedIn, X, Pinterest, Bluesky and Mastodon²
Price
Per channel, billed yearly: Essentials $5 a month, Team $10 a month²
Free plan or trial
Free plan for up to 3 channels. 14-day trial of paid plans²
Team
Approvals on Team only. Drafts on every plan³
Metricool
Platforms
Repostly's five plus LinkedIn, Pinterest, Bluesky and Google Business Profile. X is a paid add-on⁴
Price
Per brand, one profile per network. Shown in euros or US dollars, monthly or yearly⁵
Free plan or trial
Free plan: 1 brand, up to 20 posts a month, no credit card⁶
Team
Approvals on Advanced and Custom⁷
Later
Platforms
8, including Pinterest, LinkedIn, Snapchat and YouTube Shorts⁸
Price
Starter $18.75 a month, billed yearly. 1 social set, 30 posts per profile a month⁹
Free plan or trial
14-day free trial of paid plans⁹
Team
1 user on Starter. Approvals and Social Inbox from Growth up⁹
Post Bridge
Platforms
10, including X, LinkedIn, Bluesky, Pinterest and Google Business Profile¹⁰
Price
$39 a month for 15 accounts, billed monthly. $99 a month for 99 accounts¹⁰
Free plan or trial
7-day free trial on both plans¹⁰
Team
Team members can be invited on the $99 plan¹⁰

What you use in Hootsuite each week

Open Hootsuite and note what you touched this week. If the answer is the composer and the calendar, you are paying for a seat to schedule posts, and every tool on this page schedules posts too. If you also answer messages in the inbox, watch brand mentions or wait for a manager’s sign-off, write down which of those you would need to replace.

Check the networks too. We don’t publish to LinkedIn, X or Pinterest, and we don’t post Instagram Stories (you post those in the Instagram app). For those networks, look at Buffer or Post Bridge, or keep Hootsuite for that part and move only your videos.

If you publish in the TikTok or Instagram app and then set the same video up again in Hootsuite for your other accounts, a Repostly workflow can take over that second step. You choose a source and a destination, both your own accounts, and new posts on the source are reposted to the destination automatically after you publish them, caption included. A workflow can also republish your back catalog, a few older posts each day on a schedule you set. Every plan includes unlimited workflows, and they run next to the videos you schedule by upload. Both accounts in a workflow count toward your plan’s account limit.

The yearly bill for one person

Say you post alone to one account on each of the five platforms we cover. On yearly billing (pricing pages checked 12 November 2026), one Hootsuite Standard seat is $99 a month, or $1,188 a year, and that includes the inbox and the monitoring tools. If you only need the publishing, the same five accounts cost $300 a year on Buffer Essentials at $60 per channel, $225 on Later Starter, which holds one profile per network and 30 posts per profile a month, and $190 on our Starter plan. Standard holds up to 10 accounts, and our Pro plan covers 15 for $390 a year. Hootsuite and Later show these prices in US dollars, before tax.

Post Bridge only shows monthly prices: $39 a month for up to 15 accounts, where our monthly Starter is $19 for 5 and Pro is $39 for 15. Metricool prices by brand in euros or US dollars, so we haven’t included it here.

When there are three of you

Now say three people share the work and one of them approves every post. On Hootsuite, approvals start at Advanced, $399 per user a month billed yearly, which is $14,364 a year for 3 seats. Buffer’s Team plan costs the same however many people use it, so 5 channels cost $600 a year and all three of you get approvals. Later’s Growth plan and Metricool’s Advanced plan also include approvals.

Repostly doesn’t fit this team. It has one login per Repostly account and no approval step, so if someone signs off on every post, pick one of the tools above.

Frequently asked questions

What is the cheapest Hootsuite alternative?

A free plan, if it covers you. Metricool's Free plan holds one brand with up to 20 posts a month, and Buffer's free plan connects up to 3 channels. If you need a paid plan for 5 accounts, Repostly Starter is the lowest yearly bill on this page. With 1 to 3 accounts, Buffer Essentials is cheaper at $60 per channel a year. Metricool's paid plans are priced by brand in euros or dollars, so check them in your own currency.

Which tools have approvals and a shared inbox for less?

Buffer's Team plan has approvals and unlimited team members for $10 per channel a month, billed yearly. Its Community feature, on every plan, lets you reply to comments but is not a shared inbox for direct messages. Later's Growth plan adds approvals and a Social Inbox for comments and DMs, and Metricool has approvals on Advanced and Custom. Repostly has neither, so it is the wrong pick for this need.

Which alternative is best for TikTok, Reels and Shorts?

Repostly, because short video is what we built it for. One upload goes to every account you tick, with each destination's settings on one screen. We load your TikTok account's options and check them again when the post is due, and the TikTok post fails rather than going out with settings you didn't choose. If you'd rather publish in the TikTok app, a workflow can repost each new video to another of your accounts automatically after you publish it.

Should I stay with Hootsuite?

Yes, if your team really uses the suite. When several people answer comments and DMs from the shared inbox, track brand mentions and sign off on posts, Hootsuite does all of that in one place. It also lists WhatsApp as a supported network for messages and schedules up to 350 posts at once from a CSV file. Move only the publishing if that is the part you use.

Can I move my scheduled posts from Hootsuite?

Do it by date rather than all at once. Let the posts due before your switch go out from Hootsuite, rebuild later ones in the new tool and remove them from Hootsuite, so no account gets a video twice. Hootsuite's self-serve terms say you keep paying until the end of your plan term after you cancel, so time the move to your renewal date.

Publish your next video to five platforms from one upload

TikTok, Instagram, YouTube, Facebook and Threads, each with its own settings. Plans start at $19 a month for 5 accounts.

Try Repostly free for 7 days Compare plans

Sources

Pages on each tool's own website, checked 12 November 2026.

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